Alumbramiento by Álvaro de la Herrán (Vogue Italia)
Fashion film “Alumbramiento” (Lighting) by Álvaro de la Herrán was premiered yesterday in the event organized by ASVOFF Milano and Vogue Italia in the Palazzo Morando (6 Via Sant’ Andrea, Milano) as part of “One Minute Light Series”.
After his participation in the last edition of ASVOFF Paris with the film “Marrakech”, Diane Pernet proposed to him to make a film for ASVOFF and Vogue Italy. The piece gathers designs of the season s/s 10 and responds to the interpretation of the proposed subject: Light.
Last month, De La Herrán was kind enough to send me a confidential press preview of the video and I got speechless, he’s without a doubt a visual genius. As soon as it’s permitted to publish, I will put it here!
Here’s the trailer of the event:
